About Us / Contact

jensenWelcome! We’re Dave & Amelia Jensen, a fly fishing couple from Pincher Creek in SW Alberta, Canada. We made the decision to live and breathe fly fishing years ago, in 1996 we embarked on our fly fishing career. In that time we’ve guided fly fishing & expedition trips; owned & operated an Award-winning back country lodge; owned & published Alberta’s #1 fishing magazine (Alberta Fishing Guide); have had deep influence & input in Alberta Fisheries at local & provincial levels; produced a series of fly fishing DVDs as well as our online video series. 

Home to us, the feeling of connection, fulfillment, joy, and wholeness comes from our life on the water, together. We love sharing these moments with others through hosting trips or capturing moments on our camera. We prefer to be under-stated. 

When the snow flies in Alberta, Canada we travle 2 to 3 months to fly fish New Zealand. We travel modestly in a 4×4 van, poking through various valleys and watersheds, dissecting one valley to the next as there are always hidden tributaries to explore. These days always bring several moments of magic with fish, birds, or the weather. It’s simply a rod, light pack, lunch and our camera. 

TO REACH US
Email is best   Dave dave@jensenflyfishing.com     Amelia  amelia@jensenflyfishing.com 
Cell phone only 587 876 1698. Please leave a message! 
Please keep in mind we’re likely on the water somewhere and we’ll reply to msgs & emails ASAP. 

OUR RESUME OF FLY FISHING / COMMUNITY INVOLVEMENT:

*We are field testers for rods, waders, boots, packs, clothing, etc with Orvis.  Orvis has been working with the Jensens for more than 10 years and they always deliver. From detailed field testing feedback, to collaborating on which problems to solve next, they are among our most trusted advisers. They are always willing to go the extra mile when needed. No team in fly fishing has the complete package like Dave and Amelia. Our product has improved thanks to their involvement.”  Shawn Combs, Director Product Development/Design – Fish/Hunt

* We owned & published the Alberta Fishing Guide Magazine for 4 years, 2014 – 2018. It’s Alberta’s largest, oldest outdoor magazine that began in 1971. We purchased this publication when our dear friend and magazine’s founder received a terminal diagnosis. We gave the magazine publishing world our best shot and enjoyed our time updating a few aspects of the magazine while honoring and continuing Barry’s legacy.

* Our involvement with Orvis Fly Fishing began in the early 1990s. We had a great connection through the Orvis Endorsed Guides, Lodges, Outfitters program (through which we won several awards). We’ve had considerable footage used in the Orvis “Learn To Fly Fish” Learning Center. 2016 through present, we continue to develop Orvis’ MASTER-CLASS MONDAY advanced tactics video series. Amelia is part of Orvis’ Women in Leadership program. We have both been featured as Orvis Trout Bums of the week.    Amelia.      Dave.   Amelia had a great interview with Tom Rosenbauer of Orvis regarding women in fly fishing, what guiding & sight-fishing is really like. Listen here.   

* We owned and operated a small fly in fly fishing retreat at the incredible brook trout destination of Fortress Lake Retreat, BC for 10 years, being recognized for our hospitality with several Awards & Nominations. 

* We’ve written articles for magazines; have been involved in various tv shows, websites, and other media. Our media has been featured in Fly Fisherman, American Angler, Northwest Fly Fishing, Southwest Fly Fishing, Eastern Fly Fishing, Western Sportsman, Fly Fusion, Alberta Fishing Guide, Home Waters, Fly Fishing the West, Sport Fishing on the Fly, Canadian Fly Fisher, The New Fly Fisher, Orvis Guide to Fly Fishing, Orvis News, Fin-Chasers, and other international fly fishing magazines and tv productions. 

* We produced our Sight-Fishing Trout Rivers DVD to help people learn to engage this wonderful style of fly fishing.

* We produced our Stripped Down: The Brown Trout Project . Through our years engaged with brown trout, it was time to share through this in-depth production.

* We lobbied to have the Ram River designated catch & release in 1998.  Fall, 2017, the Alberta government attempted to massively change the regulations & mgt of the Ram R drainage, leading to their proposal to remove C&R regs we had fought for. Our influence & lobby pushed back against the government – with 100% public opposition in reply to their survey once we began our campaign. We stopped the overhaul and have since attempted to encourage better communication & inclusion by our government department. It was sad to see this turn in government action for our fisheries.

* We began the Alberta Streamwatch Conservation Coalition in 2002. It focused on educating anglers about Alberta’s east slope trout stream’s vulnerabilities, their regulations, and ultimately hired enforcement officers through a co-op between anglers, lobby groups and government. The program also addressed land use issues. It had a successful decade of operations before the Alberta government took over the project and shut it down. 

* The summer of 2015 in Alberta saw intense drought & heat. Dave pursued the Emergency Trout Streams Closures through the provincial Fisheries Round Table Sub-Committee in 2016. It was implemented starting 2017. It’s imperfect and not as far-reaching as possible, but is a solid start to managing for severe drought conditions of low & warm water.

* Dave began lobbying the Alberta government in 1999 to re-visit the Red Deer R Mgt Plan, which would encompass fish and water management of this tailwater fishery. Through countless meetings and re-shifting of gov priorities, a RDR Mgt Plan Committee was finally begun 13 years later. We met once a month for two years before formulating a draft plan in early 2014. That plan was shelved by the Alberta government as their priorities focus on overhauling a new “simplified” regulations for all Alberta’s fisheries. 20 years later, there remains no Fisheries Mgt Plan on the Red Deer. 

* In 2015 we assisted New Zealand fly fishing guide Serge Bonnafoux in protecting a small brown trout spawning tributary to a trophy water. It was under threat by a dam project proposal to use the water for irrigation and power generation. We supplied the images, video, and specific fisheries information for the successful lobby to stop that project.

* We produced a series of simple productions in the early 2000’s titled “Fly Fishing Alberta’s Hatches”, a slideshow series detailing those opportunities.

* From 1996 to 2006 we hosted the Fly Fish Alberta online Forum, then Canada’s busiest fly fishing forum with 11M hits a month. 

jensen fly fishing

 

19 thoughts on “About Us / Contact

  • November 25, 2014 at 1:21 am
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    Dave and Amelia,

    Best of luck on your current game plan.

    I have bookmarked the Alberta Fishing Guide Magazine website, and of course have purchased my hard copy as I do every year.

    In the last three years I haven’t been able to fish more than a couple of days a season due to work, but I love to see how much you guys get out. I am envious, but appreciate it. I still chuckle Dave, at the time that you guided Tod Engelhart and I on the Red Deer and we had to pull out the “yellow yummie” to land a pike. It was a great day. We also had a great time at Fortress and I’m curious as to who runs it now. If I can wrangle you for a day guiding (wherever works for you) I won’t be afraid to ask.

    Thanks,

    Rob

    Reply
  • November 25, 2014 at 8:08 pm
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    Thanks Rob. So far so good! 🙂 The magazine’s sales were good, the video works going well. That yellow yummie had its moment didn’t it? I’ll never forget the fish simply turned on to it. The browns loved it too. Funny that switch just came on! 🙂 Our business partner Kevin is spearheading things at Fortress until it sells. We’ve scaled back the guiding in a big way but always have time for our long time friends. Just let me know. 🙂
    Dave

    Reply
  • December 1, 2014 at 4:21 am
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    Fantastic site. Well done to you both. Its great to find content that consistently ticks all my boxes. I look forward to following every post!

    Reply
    • December 1, 2014 at 4:46 am
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      🙂 Thanks! 🙂

      Reply
  • Pingback:Brown Trout Project – se en film i vinter | Allt om flugfiske

  • March 4, 2015 at 9:33 pm
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    Please keep up the great work. Thank you.

    Reply
  • April 1, 2015 at 7:33 pm
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    wonderful footage . I know you folks are becoming focused elsewhere from the outfitting business but wonder if you would feel comfortable making a recommendation for guides for the waters you fish in Alberta . Many years back had an amazing afternoon on the crowsnest with mahagony duns and long to get back. Want to take my new son in law along and think he would benefit from a guide . Thanks for all the work that went into your site

    Reply
    • April 6, 2015 at 2:31 pm
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      Hi Bill, we would suggest getting in touch with Vic Bergman at the Crowsnest Angler, and touch base with Fish Tales Fly Shop in Calgary for Alberta waters. Those are great places to start. 🙂

      Reply
  • April 6, 2015 at 6:27 pm
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    Thanks for the reply. Remember wandering into the Crownest the last time we were there and they couldnt have been nicer.

    Appreciate the referral

    bc

    Reply
  • June 25, 2015 at 4:21 pm
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    Hi guys<

    I was just wondering if you guys still do any guiding around Red Deer? Ive been fishing the brown trout streams around Caroline/Sundry for about 18 years now and have mostly had to rely on my own exploration to find good spots. I have caught many decent browns and found some beautiful spots and our rivers but I seem to stick to the same areas as im weary of wasting one of the few weekend days we have in the summers here to find a better spot. Ive fished Stauffer more times than i can count and i have had some decent days around the Buck for Wildlife area. I would really like to try fishing that stream lower down as im pretty certain thats where all your bigger fish are caught as i rarely recognize the areas that your pics are taken. Every time i go there i plan on trying a new spot lower down but when i pull up i get always get too intimidited by the slow moving, deep glassy water and the hordes of willos that litter the banks. I would be really interested in fishing that river with you guys and just pick your brain for a day. Im positive it would improve my chances on that hit or miss stream. 8 times out of ten i swear to myself that im never coming back there but its those 2 days out of ten that make it worth coming back for. I would also kill to see a 24" brown come out of there. If you can help me out that would be great!

    Thanks

    Reply
    • July 1, 2015 at 6:21 pm
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      Hi Chris. Thank you for the note. One of the most common things we all seem to be guilty of is returning to the same water – familiarity with a semblance of a guarantee of success on limited time seems to be the way things go. We’re all somewhat guilty of it. In our case we fished the entire Raven system far too often the past decade and seem to have – as of last July – taken time off. If you see the cover of this year’s Alberta Fishing Guide magazine with Amelia with a nice 26 1/2″ brown you’d think we’d keep fishing there due to fish like that. But the truth is that the N & S Raven, for us, have become too familiar. That particular fish has been caught from the exact same spot 4 years running. The other thing you might notice in the 2015 issue of the AFG is that the brown trout streams have all had updates and all have been updated to show that there are big browns throughout each stream. Honestly, the Little Red, Dogpound, Fallentimber, Prairie, Raven, N Raven, Clearwater, Red Deer, N Sask all have fish like that in them. It’s not a matter of where but how. Not to diminish my guide skills but rather than hire me at $500 for a day, honestly, buy the Sight Fishing Trout Rivers and Stripped Down: The Brown Trout Project from our website if you haven’t. The Brown Trout Project goes into so much detail and information for browns everywhere. I couldn’t communicate all that in a day. And for July – Oct this year in Alberta, you need to know how to sight-fish so that Sight-Fishing Trout Rivers production is a good watch. If you still want to hear my voice after all that, sure, send me a note and we’ll get out on the water. Again, it’s not about where the big fish are in any specific river or reach, it’s about finding the ones that are there. All of our waters and reaches have good fish. While we’ve avoided fishing the Raven system this year, we still have yet to go a day without a few 20″ browns on any water. Hope that helps! Cheers

      Reply
  • December 18, 2015 at 2:45 am
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    I purchased the “Stripped Down” DVD shortly before it came out. What a beautiful piece of work it is. With about a foot of new snow on the ground here in the Bitterroot today, I decided to watch it again. Problem is, the video pauses, jumps and otherwise acts up.
    What is the process for me to get a replacement DVD.

    Thanks very much and please keep up the good, and I expect most enjoyable, work.

    Reply
  • April 7, 2016 at 4:42 am
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    Hi Dave and Amelia
    re your comments on Canterbury river destruction, I intended to put it into an article. Have you a photo of you both (top quality) that I can use please?
    I applaud you speaking up. Unfortunately Fish and Game have become an inert, impotent advocacy. Very sad. We have a NZ Federation of Freshwater Anglers that speaks up but that’s all.
    cheers
    Tony

    Reply
  • September 27, 2016 at 9:33 pm
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    Guys, I love your videos. I think they are some of the best online since they really focus on typical fly fishing situations that many of us struggle with. I’m not much of a streamer fan but after watching this video I’ll be sure to give them a try the next time I’m on the South Platte and nothing else seems to work.

    I have an request of you. I have three Fly Tying apps on Apples’s App Store (Fly Guide, Flies-2-Tie, and Montana Flies-2-Tie…they’re all free so this isn’t about money). They currently have links to awesome tying videos by some of my favorite tiers. I’d love to add an “Instruction” section to the Fly Guide app that would link to your videos. You don’t have to do anything except give me permission to link to your YouTube videos. I appreciate Orvis tweeting out your links but if I could put them all in one free App, how cool would that be?

    Keep up the great work and keep landing those awesome fish!

    Thanks,
    John

    Reply
  • October 11, 2017 at 4:49 pm
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    Really enjoyed your talk last night. Do you have an email address? Cheers, Paul Wham

    Reply
  • January 15, 2018 at 8:02 pm
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    Hi Mr. and Mrs. Jensen,
    I bought your video “stripped down project” and watched it a thousand times. (almost a thousand). Do you still guide? I would like to fish with you in Canada. What do I do to book a trip? And then after that, I would love to go to New Zealand. I love how you two work with and communicate with one another. I would so love the opportunity to fish with you.
    My name is M Fox
    I’m in Dallas TX

    Reply
    • January 18, 2018 at 6:45 am
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      Hi Mary! Great to hear from you and thanks for your kind words. We are going to do some guiding in 2018 once again. It won’t be full time but we do enjoy it immensely and find ourselves helping people on the water all the time. If you are interested in something in Alberta in 2018, please send us an email dave@jensenflyfishing.com 🙂

      Reply

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