About Us / Contact

jensen

TO REACH US
Email is best   
Dave dave@jensenflyfishing.com     
Amelia  amelia@jensenflyfishing.com 
Cell phone only 587 876 1698. Please leave a message! 
Please keep in mind we’re likely on the water somewhere and we’ll reply to msgs & emails ASAP. 

Welcome! We’re Dave & Amelia Jensen. We reside in the small town of Pincher Creek in SW Alberta, Canada after 30+ years fishing central Alberta’s brown trout streams. We’re 1/2 hr to Waterton-Glacier International Peace Park, 45 minute to the US border, at the edge of the Canadian Rockies and some exceptional trout rivers and streams. Our new home region is a mecca for fly fishing with a dozen solid trout rivers and countless tributaries set against a rocky mountain backdrop.

Home to us, the feeling of connection, fulfillment, joy, and wholeness comes from our life on the water, together. We love sharing these moments with others through capturing moments on our camera. We prefer to be under-stated. We made the decision to live and breathe fly fishing years ago, in 1996 we embarked on our fly fishing career. 

Today our seasons are spent on the water filming media for Orvis as hosts of the weekly Master-Class videos, as well as doing media & promotion work for lodges and fly shops.

Each winter the past 13 years we’ve traveled to the S Island of New Zealand to enjoy a second summer of fly fishing and filming. It’s our sharing of sight-fishing video work that has seen a wave of following on Instagram the past 3 years. We began our fly fishing careers as guides in 1996 and quickly grew our business based on the sight-fishing and dry fly fishing of central Alberta brown trout streams and the Ram River cutthroat trout. We purchased and operated the remote, helicopter & float plane access Fortress Lake Retreat in 2005, enjoying the 3 to 10lb brookies the lake held. 

Our photography and writing had us published in most major fly fishing magazines in North America the late 90s through ownership of our own magazine (Alberta Fishing Guide) in 2013. Since selling the magazine in 2018 we’ve focused on our social media activity, choosing to share through that media in order to connect with, inspire & encourage other fly fishers.

Our video production work came as a result of life-long interest in watching captivating wildlife video. Our first efforts with video came in the late 1990s as a result of our desire to promote our fly fishing guiding, then lodge ownership. Our work instantly focused on the internet audience, seeking to film tight footage of trout rises and eats. This led to our 2001 – 2004 production of a 3 DVD series “Fly Fishing Albert’as Hatches”; our 2012 production of “Sight-Fishing Trout Rivers”DVD; and the 2014 production of “The Brown Trout Project”, a 3 1/2 hr dissection of fly fishing brown trout. Our video work has supported tv shows such as The New Fly Fisher and Sportfishing on the Fly as well as various online video productions for various magazines. New productions focusing on the art of the rise and further education & observations are set to begin being released in 2020.

Community involvement & interaction has always been at our forefront. We hosted the Fly Fish Alberta internet forum from 1998 through 2010 – it was Canada’s busiest fly fishing forum with 11M+ hits each month. We purchased the Alberta Fishing Guide (est 1971) magazine from long-time friend & mentor upon his terminal diagnosis, ensuring his & the magazine’s legacy continued. A large component of our time & effort has gone into lobby efforts for habitat and fisheries improvement in our home province of Alberta, Canada with further influence on the South Island New Zealand.

Dave was originally schooled in Forestry and had a 5 year career with the Alberta Forest Service in central Alberta – his home waters’ region. Dave chaired the first Bighorn Wildland Conservation Coaltion 1999 – 2001. We were jointly responsible for leading the lobby to have Alberta’s Ram R designated catch & release in 1999; reducing harvest rates on several streams & lakes; lobbied for 20 years to have Alberta’s Red Deer River management plan revamped & implemented; was a member of Alberta’s Fisheries Round Table committee through its disbanding in 2018; and was instrumental in pursuing the implementation of Alberta’s Emergency Trout Stream Closures (Hoot Owl Restrictions). Dave was instrumental in co-developing Alberta’s Streamwatch Coalition as a group of anglers across Alberta took on hiring enforcement officers for several trout streams. In New Zealand our media has supported initiatives to stop a dam on a back country stream as well as to support agricultural industry water use changes. 

Our other interests: Amelia is passionate about water color painting; they both love physical activity and do a lot of mountain biking, hiking and cross-country skiing.

Timeline

  • 1977 Dave began fly fishing
  • 1995 began lobby to influence angling regulations changes on 2 regional waters
  • 1996 Started as full-time fly fishing guides “Fly Fish Alberta”
  • 1997 First published in Alberta Fishing Guide magazine
  • 1998 First Individual in Alberta to press charges using Federal Fisheries Act legislation against the MD Clearwater at the Tay R crossing site when provincial authorities refused to uphold environmental standards. Case set a precedent to ensure that all Municipal Districts & Counties in Alberta will be held to account for proper stream crossing construction, design & implementation. 
  • 1998 – 2013 published in Fly Fisherman, Fly Fusion, NW/SW/Eastern FF, American Angler, Home Waters, Canadian Fly Fisher, combination of 15+ print publications
  • 1996 – 2006 Hosted the Fly Fish Alberta Forum (11M hits/month)
  • 1998 – 2001 Chaired Alberta’s Bighorn Wildland Conservation Coalition
  • 1999 Lobbied to have Alberta’s Ram R designated C&R
  • 1999 – 2018 Lobbied for creation & execution of Red Deer River Mgt Plan Lobby & Sub-Committee (draft plan developed in 20016 remains politically hand-cuffed by AB Fisheries Policy Branch – there is opportunity for the fly fishing community to pursue this)
  • 2001 – 2005 Started & Facilitated Alberta’s Streamwatch Coalition that hired enforcement / education officers that ultimately gained powers of authority through the Alberta Gov.
  • 2002 – 2011 Central Alberta Fisheries Round Table Committee
  • 2001 – 2004  Produced 3 DVD set “Fly Fishing Alberta’s Hatches”
  • 2005 – 2013 Owned & Operated Fortress Lake Retreat
  • 2006 – 2018 Alberta Fisheries Round Table Committee member
  • 2006 – present Travel to S Island New Zealand sight-fishing & videography
  • 2007 – present Orvis Rod, Wader, Boots & Tackle Field Testers
  • 2010 Published in National Inquirer
  • 2011 Won Orvis ELOG Expedition of the Year
  • 2012 Finalist Orvis ELOG Expedition of the Year
  • 2012 Produced “Sight-Fishing Trout Rivers” DVD
  • 2013 Won Orvis ELOG Expedition of the Year
  • 2013 – 2018 owned & published Alberta Fishing Guide Magazine
  • 2014 Produced “The Brown Trout Project” DVD 
  • 2015 Pursued through to implementation the Alberta Emergency Trout Stream Protocols & Procedures (Hoot Owl Restrictions)
  • 2015 Provided media to assist stopping New Zealand dam on Kakapo Brook
  • 2015 – Behind the scenes lobby holding regional biologists’ feet to the fire in keeping Alberta’s Raven R system catch & release coming out of Red Deer R oil spill using fisheries data shortage and change of angler will as basis points.
  • 2016 – present  Host & Produce Orvis Master-Class series
  • 2016 – lobbied to gain verbal commitment from AB Gov Fisheries officials to begin management plans for non-native fish species & populations (brown trout cited feature species). This is open & left unfulfilled for another angler/ lobby to pursue
  • 2017 – Led the fight against Alberta Regional Fisheries Biologists & HQ Policy Dept plans to close several rivers for 5 years based on modeling projections. Dave’s articles here #1; here #2 took the North-Central Native Trout Initiative (later deemed “junk science” by an external audit) social media driven & extremely leading to the Dept’s agenda survey from 95% to just over 50% as it woke Alberta anglers up to what was happening and what the initiative was based on – junk science. Regional Bio John Tchir point-blank told Dave “You killed the NCNT, your articles gutted it. Watching the survey results was like someone turned on a light switch and not one positive result came after. There’s no chance it survives politically”. There is opportunity for anglers in Alberta to force the issue here and demand changes to how our Fisheries Mgt System works, who it includes, and to improve communication with the angling public. 
  • 2018 – Present: Media Production & Promotion for lodges & guides
  • 2019 Hosted trips to 2 lodges in Argentina via Orvis Travel
  • 2020 On Demand Productions “Rise Art” & “Advanced Sight-Fishing Tactics” release TBA
  • We have both been featured as Orvis Trout Bums of the week.    Amelia.      Dave.   Amelia had a great interview with Tom Rosenbauer of Orvis regarding women in fly fishing, what guiding & sight-fishing is really like. Listen here.   

“Orvis has been working with the Jensens for more than 10 years and they always deliver. From detailed field testing feedback, to collaborating on which problems to solve next, they are among our most trusted advisers. They are always willing to go the extra mile when needed. No team in fly fishing has the complete package like Dave and Amelia. Our product has improved thanks to their involvement.”  Shawn Combs, Director Product Development/Design – Fish/Hunt  

“I wanted to let you know how much we appreciate the video of our new Ultralight Wading boots. Often, at Orvis Guide Rendezvous, because it’s new product we are telling stories and repeating feedback through the field-testing phase, but we showed the boots and played the video and people were blown away. Very impactful, thank you both.”  Shawn Combs. Director Product Development/Design, The Orvis Company

* We owned and operated a small fly in fly fishing retreat at the incredible brook trout destination of Fortress Lake Retreat, BC for 10 years, being recognized for our hospitality with several Awards & Nominations. 

 

jensen fly fishing

 

20 thoughts on “About Us / Contact

  • November 25, 2014 at 1:21 am
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    Dave and Amelia,

    Best of luck on your current game plan.

    I have bookmarked the Alberta Fishing Guide Magazine website, and of course have purchased my hard copy as I do every year.

    In the last three years I haven’t been able to fish more than a couple of days a season due to work, but I love to see how much you guys get out. I am envious, but appreciate it. I still chuckle Dave, at the time that you guided Tod Engelhart and I on the Red Deer and we had to pull out the “yellow yummie” to land a pike. It was a great day. We also had a great time at Fortress and I’m curious as to who runs it now. If I can wrangle you for a day guiding (wherever works for you) I won’t be afraid to ask.

    Thanks,

    Rob

    Reply
  • November 25, 2014 at 8:08 pm
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    Thanks Rob. So far so good! πŸ™‚ The magazine’s sales were good, the video works going well. That yellow yummie had its moment didn’t it? I’ll never forget the fish simply turned on to it. The browns loved it too. Funny that switch just came on! πŸ™‚ Our business partner Kevin is spearheading things at Fortress until it sells. We’ve scaled back the guiding in a big way but always have time for our long time friends. Just let me know. πŸ™‚
    Dave

    Reply
  • December 1, 2014 at 4:21 am
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    Fantastic site. Well done to you both. Its great to find content that consistently ticks all my boxes. I look forward to following every post!

    Reply
    • December 1, 2014 at 4:46 am
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      πŸ™‚ Thanks! πŸ™‚

      Reply
  • Pingback:Brown Trout Project – se en film i vinter | Allt om flugfiske

  • March 4, 2015 at 9:33 pm
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    Please keep up the great work. Thank you.

    Reply
  • April 1, 2015 at 7:33 pm
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    wonderful footage . I know you folks are becoming focused elsewhere from the outfitting business but wonder if you would feel comfortable making a recommendation for guides for the waters you fish in Alberta . Many years back had an amazing afternoon on the crowsnest with mahagony duns and long to get back. Want to take my new son in law along and think he would benefit from a guide . Thanks for all the work that went into your site

    Reply
    • April 6, 2015 at 2:31 pm
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      Hi Bill, we would suggest getting in touch with Vic Bergman at the Crowsnest Angler, and touch base with Fish Tales Fly Shop in Calgary for Alberta waters. Those are great places to start. πŸ™‚

      Reply
  • April 6, 2015 at 6:27 pm
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    Thanks for the reply. Remember wandering into the Crownest the last time we were there and they couldnt have been nicer.

    Appreciate the referral

    bc

    Reply
  • June 25, 2015 at 4:21 pm
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    Hi guys<

    I was just wondering if you guys still do any guiding around Red Deer? Ive been fishing the brown trout streams around Caroline/Sundry for about 18 years now and have mostly had to rely on my own exploration to find good spots. I have caught many decent browns and found some beautiful spots and our rivers but I seem to stick to the same areas as im weary of wasting one of the few weekend days we have in the summers here to find a better spot. Ive fished Stauffer more times than i can count and i have had some decent days around the Buck for Wildlife area. I would really like to try fishing that stream lower down as im pretty certain thats where all your bigger fish are caught as i rarely recognize the areas that your pics are taken. Every time i go there i plan on trying a new spot lower down but when i pull up i get always get too intimidited by the slow moving, deep glassy water and the hordes of willos that litter the banks. I would be really interested in fishing that river with you guys and just pick your brain for a day. Im positive it would improve my chances on that hit or miss stream. 8 times out of ten i swear to myself that im never coming back there but its those 2 days out of ten that make it worth coming back for. I would also kill to see a 24" brown come out of there. If you can help me out that would be great!

    Thanks

    Reply
    • July 1, 2015 at 6:21 pm
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      Hi Chris. Thank you for the note. One of the most common things we all seem to be guilty of is returning to the same water – familiarity with a semblance of a guarantee of success on limited time seems to be the way things go. We’re all somewhat guilty of it. In our case we fished the entire Raven system far too often the past decade and seem to have – as of last July – taken time off. If you see the cover of this year’s Alberta Fishing Guide magazine with Amelia with a nice 26 1/2″ brown you’d think we’d keep fishing there due to fish like that. But the truth is that the N & S Raven, for us, have become too familiar. That particular fish has been caught from the exact same spot 4 years running. The other thing you might notice in the 2015 issue of the AFG is that the brown trout streams have all had updates and all have been updated to show that there are big browns throughout each stream. Honestly, the Little Red, Dogpound, Fallentimber, Prairie, Raven, N Raven, Clearwater, Red Deer, N Sask all have fish like that in them. It’s not a matter of where but how. Not to diminish my guide skills but rather than hire me at $500 for a day, honestly, buy the Sight Fishing Trout Rivers and Stripped Down: The Brown Trout Project from our website if you haven’t. The Brown Trout Project goes into so much detail and information for browns everywhere. I couldn’t communicate all that in a day. And for July – Oct this year in Alberta, you need to know how to sight-fish so that Sight-Fishing Trout Rivers production is a good watch. If you still want to hear my voice after all that, sure, send me a note and we’ll get out on the water. Again, it’s not about where the big fish are in any specific river or reach, it’s about finding the ones that are there. All of our waters and reaches have good fish. While we’ve avoided fishing the Raven system this year, we still have yet to go a day without a few 20″ browns on any water. Hope that helps! Cheers

      Reply
  • December 18, 2015 at 2:45 am
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    I purchased the “Stripped Down” DVD shortly before it came out. What a beautiful piece of work it is. With about a foot of new snow on the ground here in the Bitterroot today, I decided to watch it again. Problem is, the video pauses, jumps and otherwise acts up.
    What is the process for me to get a replacement DVD.

    Thanks very much and please keep up the good, and I expect most enjoyable, work.

    Reply
  • April 7, 2016 at 4:42 am
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    Hi Dave and Amelia
    re your comments on Canterbury river destruction, I intended to put it into an article. Have you a photo of you both (top quality) that I can use please?
    I applaud you speaking up. Unfortunately Fish and Game have become an inert, impotent advocacy. Very sad. We have a NZ Federation of Freshwater Anglers that speaks up but that’s all.
    cheers
    Tony

    Reply
  • September 27, 2016 at 9:33 pm
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    Guys, I love your videos. I think they are some of the best online since they really focus on typical fly fishing situations that many of us struggle with. I’m not much of a streamer fan but after watching this video I’ll be sure to give them a try the next time I’m on the South Platte and nothing else seems to work.

    I have an request of you. I have three Fly Tying apps on Apples’s App Store (Fly Guide, Flies-2-Tie, and Montana Flies-2-Tie…they’re all free so this isn’t about money). They currently have links to awesome tying videos by some of my favorite tiers. I’d love to add an “Instruction” section to the Fly Guide app that would link to your videos. You don’t have to do anything except give me permission to link to your YouTube videos. I appreciate Orvis tweeting out your links but if I could put them all in one free App, how cool would that be?

    Keep up the great work and keep landing those awesome fish!

    Thanks,
    John

    Reply
  • October 11, 2017 at 4:49 pm
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    Really enjoyed your talk last night. Do you have an email address? Cheers, Paul Wham

    Reply
  • January 15, 2018 at 8:02 pm
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    Hi Mr. and Mrs. Jensen,
    I bought your video “stripped down project” and watched it a thousand times. (almost a thousand). Do you still guide? I would like to fish with you in Canada. What do I do to book a trip? And then after that, I would love to go to New Zealand. I love how you two work with and communicate with one another. I would so love the opportunity to fish with you.
    My name is M Fox
    I’m in Dallas TX

    Reply
    • January 18, 2018 at 6:45 am
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      Hi Mary! Great to hear from you and thanks for your kind words. We are going to do some guiding in 2018 once again. It won’t be full time but we do enjoy it immensely and find ourselves helping people on the water all the time. If you are interested in something in Alberta in 2018, please send us an email dave@jensenflyfishing.com πŸ™‚

      Reply

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