About Us

Jensen Fly FishingWelcome! We’re Dave & Amelia Jensen, a couple of fly fishers from Alberta, Canada. We’ve been around for some time, having considerable involvement and contribution to fly fishing in western Canada. We made the decision to live and breathe fly fishing years ago. Home to us, the feeling of connectedness, fulfilment, joy, anticipation, and wholeness derives from our life spent on the water… together. 

In 1997 we embarked on our fly fishing career. After nearly 20 years guiding and back country lodge ownership & operations, we decided to develop the fly fishing visual art we’ve been producing throughout that time, based on our fly fishing experience. Our aim is to produce aspirational, inspirational, artistic, and educational media through authentic fly fishing. We enjoy sharing our fly fishing as it unfolds, actually happens, through video, photography, prints, and watercolor. These tie in to our purchase of the Alberta Fishing Guide Magazine  in 2013 from our long-time friend and mentor, Barry Mitchell. 

jensen fly fishingWhile we love fly fishing, it’s the opportunity of capturing moments through our camera that drives our desire to be on the water. Trout come and go but the moments that we enjoy are those that live on through the lens. We try to shoot video and photos as legitimately as possible and edit them in the same spirit, not dominating with heavy edits. While fishing, we only carry what we would while fishing, a simple tri-pod, camera with a spare lens and batteries. If it doesn’t fit in our pack, it ain’t coming with us. We fish 6 to 15 hrs in a day and we may cover 10 – 35km of walking daily. There’s always a neat moment or two in every day, 150 to 200 days a year in Alberta or New Zealand. It’s simply a rod, light pack, lunch, and camera.

When the snow flies in Alberta, Canada, we travel 2 – 3 months each year to fly fish New Zealand, where we travel modestly in a somewhat camperized 4×4 van with our raft and mountain bikes. We spend a lot of time poking various valleys and watershed, dissecting one valley to the next as there’s always hidden springs and tributaries to explore. Our time is simple there, have a morning cup of coffee while visiting pukekos, fantails, bell birds before heading out. The day always brings a wonderful moment or two to capture on video. At the end of each day 1 to 3 hrs are spent clipping out the scenes in the back of the van.

  • Our involvement with the Orvis Company began in the early 2000’s as long-time friend Jim McLennan, who has had close ties to Orvis in the past, introduced us to the good folks at Orvis. Our relationship with Orvis began in the early 2000s through the Orvis Endorsed Guides, Lodges, Outfitters program, through which we won several awards. We have since been quite involved with the Orvis Field Testing for rods, waders, boots, packs, clothing, etc. Amelia is part of Orvis’ Women in Leadership program, it’s goal to engage more women in fly fishing. We have both been featured as Orvis Trout Bums of the week.    Amelia.      Dave.   Amelia had a great interview with Tom Rosenbauer of Orvis regarding women in fly fishing, what guiding is really like. Listen here.   We’ve had considerable footage used in the Orvis “Learn To Fly Fish” education center in conjunction with Colin McKeown of the New Fly Fisher. We’re developing additional complete “how-to” topical video shorts that will launch in 2017. 
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  • We lobbied to have our home cutthroat trout river, the Ram River, designated catch & release in 1998. We have been able to influence angling regulations on various lakes and streams in Alberta based on habitat considerations. We continue to be involved in Fisheries Management Committees for the Red Deer River as well as regional level fisheries management issues. Dave is a member of the Alberta provincial round table. We’ve had influence on several other regional waters’ regulations.
  • The summer of 2015 in Alberta saw intense drought & heat. Dave pursued the Emergency Trout Streams Closures through the provincial level Fisheries Round Table Sub-Committee in 2016. It’s an imperfect and not as far-reaching model that will be employed by the Alberta government and a trial at that, but it’s better than having open-ended “feel” parameters moving forward.
  • Dave began lobbying the AB government in 1999 to re-visit the Red Deer R Mgt Plan. Through countless meetings and re-shifting of gov priorities, a RDR Mgt Plan Committee was struck. We met once a month for two years before formulating a draft plan in early 2014. That plan has been shelved until the AB gov completes is overhaul of the new “simplified” regulations and implements them in 2017. Hopefully the RDR Mgt Plan can then be implemented by 2020, 20 years after I began my lobby – which should speak volumes about what it takes to lobby for change. 
  • We began the Alberta Streamwatch Conservation Coalition in 2002. It focused on educating anglers about Alberta’s east slope trout stream’s vulnerabilities, their regulations, and ultimately hired enforcement officers through a co-op. The program also addressed land use issues.
  • jensenWe’ve written many articles for many magazine and have been involved in various tv shows, websites, and other media. Our works (photos, video, articles) have been featured in Fly Fisherman, American Angler, Northwest Fly Fishing, Southwest Fly Fishing, Eastern Fly Fishing, Western Sportsman, Fly Fusion, Alberta Fishing Guide, Home Waters, Fly Fishing the West, Sport Fishing on the Fly, Canadian Fly Fisher, The New Fly Fisher, Orvis Guide to Fly Fishing, Orvis News, Fin-Chasers, and many other international fly fishing magazines and tv productions. 
  • We produced our Sight-Fishing Trout Rivers DVD in 2012.
  • We produced our Stripped Down: The Brown Trout Project in 2014.
  • We produced a series of simple productions in the early 2000’s titled “Fly Fishing Alberta’s Hatches”, a slideshow series detailing those opportunities.
  • From 1996 to 2006 we hosted the Fly Fish Alberta online Forum, then Canada’s busiest fly fishing forum with 11M hits a month. 
  • We are long-time fly fishing guides in Alberta, Canada, having guided 20 years on the rivers and streams NW of Calgary.
  • We owned and operated a small fly in fly fishing retreat at the incredible brook trout destination of Fortress Lake, BC for 10 years, being recognized for our hospitality with several Awards & Nominations.
  • dave@afgmag.com
    587 273 2282

jensen fly fishing

15 thoughts on “About Us

  • November 25, 2014 at 1:21 am
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    Dave and Amelia,

    Best of luck on your current game plan.

    I have bookmarked the Alberta Fishing Guide Magazine website, and of course have purchased my hard copy as I do every year.

    In the last three years I haven’t been able to fish more than a couple of days a season due to work, but I love to see how much you guys get out. I am envious, but appreciate it. I still chuckle Dave, at the time that you guided Tod Engelhart and I on the Red Deer and we had to pull out the “yellow yummie” to land a pike. It was a great day. We also had a great time at Fortress and I’m curious as to who runs it now. If I can wrangle you for a day guiding (wherever works for you) I won’t be afraid to ask.

    Thanks,

    Rob

    Reply
  • November 25, 2014 at 8:08 pm
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    Thanks Rob. So far so good! 🙂 The magazine’s sales were good, the video works going well. That yellow yummie had its moment didn’t it? I’ll never forget the fish simply turned on to it. The browns loved it too. Funny that switch just came on! 🙂 Our business partner Kevin is spearheading things at Fortress until it sells. We’ve scaled back the guiding in a big way but always have time for our long time friends. Just let me know. 🙂
    Dave

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  • December 1, 2014 at 4:21 am
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    Fantastic site. Well done to you both. Its great to find content that consistently ticks all my boxes. I look forward to following every post!

    Reply
    • December 1, 2014 at 4:46 am
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      🙂 Thanks! 🙂

      Reply
  • Pingback: Brown Trout Project – se en film i vinter | Allt om flugfiske

  • March 4, 2015 at 9:33 pm
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    Please keep up the great work. Thank you.

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  • April 1, 2015 at 7:33 pm
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    wonderful footage . I know you folks are becoming focused elsewhere from the outfitting business but wonder if you would feel comfortable making a recommendation for guides for the waters you fish in Alberta . Many years back had an amazing afternoon on the crowsnest with mahagony duns and long to get back. Want to take my new son in law along and think he would benefit from a guide . Thanks for all the work that went into your site

    Reply
    • April 6, 2015 at 2:31 pm
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      Hi Bill, we would suggest getting in touch with Vic Bergman at the Crowsnest Angler, and touch base with Fish Tales Fly Shop in Calgary for Alberta waters. Those are great places to start. 🙂

      Reply
  • April 6, 2015 at 6:27 pm
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    Thanks for the reply. Remember wandering into the Crownest the last time we were there and they couldnt have been nicer.

    Appreciate the referral

    bc

    Reply
  • June 25, 2015 at 4:21 pm
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    Hi guys<

    I was just wondering if you guys still do any guiding around Red Deer? Ive been fishing the brown trout streams around Caroline/Sundry for about 18 years now and have mostly had to rely on my own exploration to find good spots. I have caught many decent browns and found some beautiful spots and our rivers but I seem to stick to the same areas as im weary of wasting one of the few weekend days we have in the summers here to find a better spot. Ive fished Stauffer more times than i can count and i have had some decent days around the Buck for Wildlife area. I would really like to try fishing that stream lower down as im pretty certain thats where all your bigger fish are caught as i rarely recognize the areas that your pics are taken. Every time i go there i plan on trying a new spot lower down but when i pull up i get always get too intimidited by the slow moving, deep glassy water and the hordes of willos that litter the banks. I would be really interested in fishing that river with you guys and just pick your brain for a day. Im positive it would improve my chances on that hit or miss stream. 8 times out of ten i swear to myself that im never coming back there but its those 2 days out of ten that make it worth coming back for. I would also kill to see a 24" brown come out of there. If you can help me out that would be great!

    Thanks

    Reply
    • July 1, 2015 at 6:21 pm
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      Hi Chris. Thank you for the note. One of the most common things we all seem to be guilty of is returning to the same water – familiarity with a semblance of a guarantee of success on limited time seems to be the way things go. We’re all somewhat guilty of it. In our case we fished the entire Raven system far too often the past decade and seem to have – as of last July – taken time off. If you see the cover of this year’s Alberta Fishing Guide magazine with Amelia with a nice 26 1/2″ brown you’d think we’d keep fishing there due to fish like that. But the truth is that the N & S Raven, for us, have become too familiar. That particular fish has been caught from the exact same spot 4 years running. The other thing you might notice in the 2015 issue of the AFG is that the brown trout streams have all had updates and all have been updated to show that there are big browns throughout each stream. Honestly, the Little Red, Dogpound, Fallentimber, Prairie, Raven, N Raven, Clearwater, Red Deer, N Sask all have fish like that in them. It’s not a matter of where but how. Not to diminish my guide skills but rather than hire me at $500 for a day, honestly, buy the Sight Fishing Trout Rivers and Stripped Down: The Brown Trout Project from our website if you haven’t. The Brown Trout Project goes into so much detail and information for browns everywhere. I couldn’t communicate all that in a day. And for July – Oct this year in Alberta, you need to know how to sight-fish so that Sight-Fishing Trout Rivers production is a good watch. If you still want to hear my voice after all that, sure, send me a note and we’ll get out on the water. Again, it’s not about where the big fish are in any specific river or reach, it’s about finding the ones that are there. All of our waters and reaches have good fish. While we’ve avoided fishing the Raven system this year, we still have yet to go a day without a few 20″ browns on any water. Hope that helps! Cheers

      Reply
  • December 18, 2015 at 2:45 am
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    I purchased the “Stripped Down” DVD shortly before it came out. What a beautiful piece of work it is. With about a foot of new snow on the ground here in the Bitterroot today, I decided to watch it again. Problem is, the video pauses, jumps and otherwise acts up.
    What is the process for me to get a replacement DVD.

    Thanks very much and please keep up the good, and I expect most enjoyable, work.

    Reply
  • April 7, 2016 at 4:42 am
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    Hi Dave and Amelia
    re your comments on Canterbury river destruction, I intended to put it into an article. Have you a photo of you both (top quality) that I can use please?
    I applaud you speaking up. Unfortunately Fish and Game have become an inert, impotent advocacy. Very sad. We have a NZ Federation of Freshwater Anglers that speaks up but that’s all.
    cheers
    Tony

    Reply
  • September 27, 2016 at 9:33 pm
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    Guys, I love your videos. I think they are some of the best online since they really focus on typical fly fishing situations that many of us struggle with. I’m not much of a streamer fan but after watching this video I’ll be sure to give them a try the next time I’m on the South Platte and nothing else seems to work.

    I have an request of you. I have three Fly Tying apps on Apples’s App Store (Fly Guide, Flies-2-Tie, and Montana Flies-2-Tie…they’re all free so this isn’t about money). They currently have links to awesome tying videos by some of my favorite tiers. I’d love to add an “Instruction” section to the Fly Guide app that would link to your videos. You don’t have to do anything except give me permission to link to your YouTube videos. I appreciate Orvis tweeting out your links but if I could put them all in one free App, how cool would that be?

    Keep up the great work and keep landing those awesome fish!

    Thanks,
    John

    Reply

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